Privacy Policy

Last updated: 28 October 2026

This policy explains what personal information Elevate Personal Training collects about you, why we collect it, who we share it with, how long we keep it and what you can ask us to do with it. It applies to this website (including the Elevate Gym Finder directory and coach profiles), our booking and consultation forms, our client management system, and the records we keep about your training with us.

Elevate is based in Dubai, United Arab Emirates. We have written this policy to meet the UAE Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data. Because our training studios are in Muscat, the personal data of our clients in Oman is also handled in line with the Sultanate of Oman's Personal Data Protection Law (Royal Decree 6/2022) and its Executive Regulations (Ministerial Decision 34/2024). Where you use our directory from another Gulf country, we respect the data protection law that applies to you there as well.

1. Who we are

Elevate Personal Training is a fitness company based in Dubai, United Arab Emirates. We operate seven private personal-training studios in Muscat, Oman, a home personal-training service, and the Elevate Gym Finder, a directory of gyms, studios and personal trainers across the Gulf. We are the controller of the personal data described in this policy, which means we decide what is collected and why.

If you have a question about your data, or want to exercise any of the rights in section 10, those are the contacts to use.

2. What we collect

Information you give us when you book or enquire. Our consultation form asks for your first and last name, date of birth, email address, WhatsApp number, gender, which studio you would like to train at, whether you prefer a male or female coach, a specific coach if you have one in mind, the times of day you can train, your fitness goals, your preferred consultation date and time, and how you heard about us.

Health and body information. Personal training involves information about your body and your health. Depending on what you tell us and what you choose to do, this can include your InBody body-composition scan results, your weight and measurements, injuries and past surgeries, medical conditions or medication that affect how you should train, and whether you are pregnant or recently post-partum. We collect this because we cannot write you a safe programme without it. Under UAE and Omani law this is sensitive personal data and we treat it accordingly — see section 4.

Payment information. When you buy a package or gift card, the payment is handled by our payment provider. We receive confirmation that a payment succeeded, the amount and a reference. We do not receive or store your full card number.

Information collected automatically. When you use this website we and our analytics and advertising providers collect your IP address, approximate location derived from it, device and browser type, the pages you viewed and how long for, and the site or advertisement that sent you to us. Our forms also record campaign tags in the web address you arrived on (utm_source, utm_medium, utm_campaign, utm_content and utm_term) so we know which advertisement or link produced an enquiry.

Messages. If you contact us on WhatsApp, by email or through a form, we keep the message and our reply.

Gym Finder listings and claims. Our directory lists gyms, studios and trainers using publicly available business information (business name, address, map location, business phone or WhatsApp number, website, social media page, opening hours and published prices) or details the business gives us. If you list or claim a business, we collect your name, role, email address, phone number and the business details you send. Trainers who appear on the directory are shown with their consent.

Directory contact clicks. When you tap WhatsApp, Call, Website or Directions on a directory listing, we count the click against that listing (which listing, which button, the time and the page you came from) so we can report contact numbers to the business. We do not attach your name or phone number to that count, and the conversation itself happens directly between you and the business.

Job applications. If you apply to work with us we collect the information in your application and CV.

3. Why we use it, and on what basis

We use your information for the following purposes only.

  • To arrange and deliver your training — booking your consultation, matching you to a coach and studio, writing and adjusting your programme, recording your sessions and progress, and contacting you about your bookings. We do this to perform the agreement between us.
  • To take payment and keep the accounting and tax records that UAE and Omani law require us to keep.
  • To keep you safe while training — the health information in section 2, used by your coach and, where relevant, our training management. This is done with your explicit consent.
  • To send you offers and news by WhatsApp or email — only if you ticked the box asking us to. See section 6.
  • To understand how our website and advertising perform — which pages people read, which campaigns produce enquiries. See section 7.
  • To run the Elevate Gym Finder — publishing business listings, handling listing and claim requests, correcting or removing listings when asked, and reporting to a business how many people contacted it through its listing. We do this in our legitimate interest in running a useful directory, or to perform our agreement with a business that has claimed or paid for a listing.
  • To consider you for a job if you apply to us.

We do not sell your personal data to anyone, and we do not use it for automated decision-making or profiling that produces legal effects for you.

4. Sensitive personal data

UAE and Omani data protection law treat information about your health, and some other categories, as sensitive. We process your health and body-composition information only with your explicit consent, only for the purpose of training you safely and effectively, and only for as long as you train with us or ask us to keep it.

You can refuse to give us health information. You should know what that means in practice: your coach may not be able to train you safely, and there are conditions and injuries for which we would ask you to get clearance from a doctor before we start. We will tell you if that is the case rather than simply proceeding.

Access to your health information inside Elevate is limited to your own coach, the coaches who cover your sessions, and the staff who manage training. It is not shared with other clients and it is not used for marketing.

5. Who we share it with

We share personal data only where it is needed to run the service, and only with the following categories of recipient.

  • Your coach and our studio and administrative staff, so they can train you and manage your bookings.
  • Our payment provider, to take and reconcile payments.
  • Our website host and our client management system provider, who store the data on our behalf under contract.
  • Analytics and advertising providers — Google, Meta, TikTok, LinkedIn and Microsoft — as described in section 7.
  • WhatsApp, which is operated by Meta, when you choose to message us there.
  • Businesses listed on the Gym Finder — only when you choose to contact them (for example by tapping WhatsApp or Call), in which case you deal with them directly and their own privacy policy applies. Businesses receive click counts for their listing, not your identity.
  • Professional advisers, auditors, or the authorities in the UAE or Oman, where we are required by law to disclose information or need to establish or defend a legal claim.

We do not share your data with other gyms, with marketing list brokers, or with anyone else for their own purposes.

6. Marketing messages

We will only send you offers, promotions and news if you ticked the consent box when you enquired, or told us separately that you want them. That box is never ticked for you in advance.

You can stop them at any time — reply STOP to any WhatsApp message, use the unsubscribe link in any email, or message us on +971 58 528 8729. Withdrawing marketing consent does not affect messages about bookings you have made, your training, or payments, which we will still send because they are part of the service.

7. Cookies, analytics and advertising

This website uses cookies and similar technologies. Some are necessary — they keep the site working, remember your choices and keep forms secure. These always load.

The rest only load if you agree. When you first visit we ask you, and nothing optional runs until you choose. If you pick “Essential only”, none of the tools below are loaded at all. You can change your mind at any time using the cookie settings link in our footer.

The optional tools are:

  • Google Analytics — measures how many people visit, which pages they read and where they came from.
  • Meta pixel (Facebook and Instagram) — tells Meta when someone who saw our advertising visited the site or enquired, and lets us advertise to people with similar interests.
  • TikTok pixel — the same, for advertising on TikTok.
  • LinkedIn Insight Tag — the same, for advertising on LinkedIn.
  • Microsoft Clarity — records how pages are used, including mouse movement, clicks and scrolling, so we can see where people get stuck. These are recordings of behaviour on the page, not of you or your screen generally.

You can also control these outside our site. Most browsers let you block or delete cookies in their settings, you can opt out of Google Analytics everywhere using Google’s browser add‑on, and Meta, TikTok and LinkedIn each let you change advertising preferences in your account settings with them.

Separately, our live chat is provided by SendPulse and sets its own cookies so a conversation can continue between page loads.

8. How long we keep it

  • Enquiries that do not become clients — kept for up to 24 months from your last contact with us, then deleted.
  • Client training and health records — kept while you train with us and for 24 months after your last session, so that a returning client does not have to start again. Deleted sooner if you ask.
  • Payment and accounting records — kept for as long as UAE and Omani tax and commercial law require.
  • Marketing consent records — kept for as long as we rely on them, plus a record of any withdrawal.
  • Gym Finder listing and claim requests — kept while the listing is live and for 24 months after it is removed or the claim is closed.
  • Directory click counts — kept as totals per listing; the individual click records are deleted after 24 months.
  • Unsuccessful job applications — kept for 12 months, then deleted.

9. Where your data is held

Our website, client management system and some of the services listed in section 5 run on servers that may be located outside the United Arab Emirates and the Sultanate of Oman. Where personal data is transferred outside the UAE or Oman, we do so in line with the UAE Personal Data Protection Law and Oman’s Personal Data Protection Law, and only where the data remains protected to an equivalent standard under contract with the provider.

10. Your rights

Under the UAE Personal Data Protection Law (and, for our clients in Oman, the Omani Personal Data Protection Law) you may ask us to:

  • tell you what personal data we hold about you and why;
  • give you a copy of it;
  • correct anything that is wrong or out of date;
  • delete it, where we are not required to keep it;
  • stop or restrict a particular use of it;
  • withdraw a consent you previously gave, including for health data and for marketing;
  • transfer your data to another provider, where that is technically possible.

Contact us on +971 58 528 8729 or at elevateptoman@gmail.com. We will respond within 30 days. We may ask you to confirm your identity first, so that we do not disclose your information to someone else.

If you are not satisfied with how we have handled your request, you may complain to the UAE Data Office, which supervises data protection in the UAE. If you train with us in Oman, you may instead complain to the Ministry of Transport, Communications and Information Technology, which supervises data protection in Oman.

11. Security

Our website and client system are served over an encrypted connection. Access to client records is restricted to staff who need it for their role and is protected by individual accounts. Payment card details are handled by our payment provider and never stored on our systems. No system is completely secure, but if a breach affects your personal data we will notify you and the regulator as the law requires.

12. Children

We do not accept bookings made by anyone under 18 on their own. Where a young person trains with us, the booking, the health information and the consent must come from a parent or legal guardian, who should contact us directly.

13. Changes to this policy

If we change how we use your information we will update this page and change the date at the top. Where a change is significant, we will tell you directly.

14. Contact

Elevate Personal Training, Dubai, United Arab Emirates — +971 58 528 8729 · elevateptoman@gmail.com

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